Monday, March 24, 2008
Choosing Small Business Website Names
The real value in the name you choose from a search perspective is how easy it is to spell and remember. Of the two types of visitors to your site, the human visitors and search engines, the ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value. Search engines are robots and don't care.
Using words like "greatest", "best", or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines. Search algorithms change often and likewise that theory, and although you may not be penalized for using such words, consider the reaction of your human visitors. They may not stick around if they feel you boast without the content to back it up. For a serious small business commercial enterprise, my advice is avoiding adjectives in the domain name entirely.
In some cases new clients approach me to redesign an existing website, and it surprises me that some of the basics are overlooked. For example, a commercial enterprise in business for profit should not select a dot ORG domain simply because the dot COM was taken. This was the case from a conversation with a client interested in a site makeover. Their ORG version was online for two years with little or no backlinks or serious indexing from search engines. The mindset of getting one particular name should be reconsidered especially if it's your first online venture.
Here's a breakdown of the most desirable domain extensions and the usual purpose of each:
COM - Commercial for profit enterprise
INFO - Information only related website
NET - Companies providing internet services
ORG - Non-profit organizations
Certainly there are many more like BIZ, US, WS, and others which are all reasonable choices, but for your commercial small business my recommendation is always acquire a dot COM www domain name. The client mentioned earlier did not realize a dot ORG was intended for a non-commercial enterprise, and they decided the poor website SEO performance was something that justified getting a new dot COM. We easily found an available www domain using their company initials and one key word about their target market which is medical. Despite my advice that they keep the existing site and simply change the theme, they decided to just let it go when it expired.
My commercial site choice was my first and last name, and very unique at that. Using your name is okay, and expected if you're famous. There is, however, little or no value as far as keywords in my www domain to attract visitors, so is that a mistake for search engine optimization? Certainly not. The fact that I have collected more than 100 screenshots of generic phrases relative to my business that made Google page one is evidence the content, not the domain, is key.
Here's some advice to help you when choosing a new dot COM small business website domain name.
Start out with a list of about 10 domain names that you would like to have. Next, make a list of market related single word terms about what you do and the customer base you service. If your market is localized, consider geographical terms that relate to where you sell or provide services. Spend 30 minutes brainstorming to come up with the initial names and additional lists of single word terms. You may want another list of significant initials.
Next, search for "WhoIs" in Google to find free online services that keep a database of available domain names, and follow the link in the search results. Each database has a search box which allows you to input the domain name and extension. Begin with your first choice and work down the list and keep track of available names for review later. It may not be easy, so try combinations of the key terms as you continue to search, and keep in mind you want a domain name that is easy to spell and remember. By the time you're done you should have a half dozen or more available names, so take your time and select the best one, and then register the name immediately.
Tip: The domain name may not be significant for search engine optimization, but the length of your registration can be. My advice is registering domains for 2 years minimum, and 5 to 10 years if that's in your budget. Search engines consider that the length of your registration reflects your commitment to be online long term, so at today's prices 5 years is practical and should cost less than $50 USD.
There's nothing wrong with getting the dot COM domain name you want, and then registering the other major extensions that are available for the same name. If you are highly successful in your online venture, having the other extensions registered in your name prevents others from attempting to take advantage of your reputation by association. In conclusion, the concept that all the good domain names are taken is a myth. You may not get exactly what you want, but practical options are available with a little research and due diligence.
All about Linux/Unix-based hosting
What is Linux/Unix-based hosting?
It means hosting that is provided on Linux/Unix operating systems platforms. There isn't much difference between these two types of operating systems because Linux/Unix is an improved version of Linux/Unix operating system. When just applying for web hosting companies for web hosting that is based on Linux operating system it doesn't matter which one you are using on your computer as it is commensurable with any operating system.
Usability
Some years ago Linux operating system used to be available only for professionals and if you were not an experienced user you had no future with this OS. In the last couple of years the situation has changed. Providers have done their best to make users' web sites administrating more comfortable and easier. In case you're just a beginner you'll find friendly control panels that include Web- interface. And if you are an experienced user you can control your site by means of shell.
Reliability
Experts claim that Unix-based platform is one of the most reliable ones but it will mainly depend on maintenance stuff professionalism. Thus quality and stability of Linux-based web hosting won't depend on some sudden system bugs and the operating system consistency itself secures your web site operating dependability.
Functionality
In this area Linux differs the most from other popular platforms. It can handle a lot of processes that happen at the same time. This gives you a possibility to get more from the server.
What Scripting Languages Are Available For Unix?
Unix supports a wide variety of application languages, more than any other operating system. The most common applications of such kind include C, C++, Shell, Perl, Tcl, Python, Java and PHP.
What Databases Does Unix Support?
Databases available for Unix are mSQL and mySQL. The one you choose would depend on your own needs and your Host Provider's offers. This is important for you to review when choosing a hosting company.
Cost
Linux operating system was developed by Linus Torvalds as an alternative to other operating systems and is being improved by many specialists all around the world. Most of its versions are free of charge. This circumstance makes Linux-based hosting much cheaper than any other. As for Linux versions they are sometimes called Linux Distributions. The most popular Distributions are RedHat and Mandrake. Which are easy to install have a lot of different utilities and suitable for any web hosting type.
Why choose Linux/Unix-based hosting?
So, as it was mentioned before using this platform is cheaper and more convenient than others. All existent scripts, like PHP, function best when using the Linux-based web hosting. Linux/Unix based web hosting upgrading possibilities increase when using Shell and Telnet access. The Linux/Unix-based platform is probably the most stable and reliable.
More hosting information you can also find here http://www.webhost18.com/blog
Wednesday, March 19, 2008
Dedicated Web Hosting : The Executive Summary
Dedicated web hosting can alleviate the need to share hardware or software with any other sites or web pages. Webmasters are given the autonomy to decide on applications that are installed on the server to create specific configurations for their web needs, and have the ability to provide a secure environment for their site. As compared to a shared-server environment, dedicated web hosting offers a peace of mind that a site will be delivered in a reliable and secure manner.
There are major benefits of dedicated web hosting, as discussed below. However, the major disadvantage, cost, is quickly being overcome. Because of continual growth in the dedicated web hosting industry, the rates for dedicated server plans are rapidly declining. A competitive environment drives up the level of service and decreases cost. This reduction is powered by an increase in small and medium-sized businesses gaining an online presence and the rapid proliferation of web hosting providers.
Advantages: Dedicated server hosting is favorable because of 2 major assets: control and reliability.
Since a dedicated web administrator has more control over a dedicated server, it tends to be more secure, compared to a shared web server. By knowing what exactly is installed on a dedicated server through full root access, a system administrator is able to confidently make decisions on the software and application updates necessary to maintain the dedicated web server and keep it running in its most optimal configuration.
Increased reliability is another major asset of dedicated server web hosting, as a server administrator has the self-sufficiency to optimize page loads by tweaking variables such as page load speed and general server resource allocation. This server reliability translates to customer satisfaction and an increase in the bottom line goals of a web site’s presence.
Disadvantages: While the benefits of dedicated web server hosting is apparent, the bottom line consideration, especially for business purposes is cost. Dedicated web hosting is significantly more expensive compared to shared or virtual web hosting, and until recently, could most commonly be quoted at several hundred dollars to several thousand dollars per month. Although cost may still be exorbitant, most businesses are able to justify the use of dedicated servers through a true web analysis to weigh the resources necessary to run applications and code.
Another drawback is the need to be able to monitor, install, upgrade and configure programs, add sites, deal with potential hacks, and troubleshoot systems. Therefore, the necessary system administration skills, if one does not possess them, may definitely inhibit the successful implementation of a web site hosted on a dedicated web server.
Benefits: The direct benefits of a dedicated web hosting plan surround the ability to totally administer a web server. The advantage to be able to effectively maintain a dedicated server lies in one’s ability to control the variables associated with reliability and stability. In a dedicated environment, server overload, malicious scripts from other users, and too many installed applications are variables which can be controlled, as compared to this loss of management in shared server hosting.
Furthermore, a dedicated server allows one to only install applications or software that applies to the major hosting goal at hand. Conversely, shared web hosting has installed software that may or may not be related to the web hosting goals.
Reliance on the web host repair services and time delays of platform repairs can be minimized, as one may intervene and provide solutions to existing problems with dedicated web hosting. Having the option to add patches, upgrade software, or tweak performance is invaluable and allows the dedicated server administrator to work with 24 hour access to perform adjustments, corrections, or updates.
Lastly, speed of downloads can be determined through the amount of bandwidth that is dedicated to just your website. Statistically, visitors will quickly leave a site if the load time was long. Dedicated servers allow quick delivery of web pages, which increases the probability of keeping web site visitors on a site that may convert them to paying customers. Furthermore, quick loading pages enhance the company’s image and may encourage existing customers to refer your web-based services to others.
What is the best application of a dedicated web hosting service provider?
Utility of a dedicated server environment is best suited to those with a working knowledge of server operating systems and those who don’t mind troubleshooting problems which may arise.
Server administrators must be able to apply kernel upgrades, service packs, and software patches, as well as provide ample security, monitor traffic, update server applications, balance server loads, and configure email, FTP, and DNS services.
In exchange for competency in the above functions, the best uses for a dedicated web server environment would be:
· mission-critical sites requiring custom server management and software implementation.
· dedicated hosting resellers, web developers and designers who need greater flexibility, reliability and security for their clients
· backbones of corporate intranets
· robust and dependable servers for streaming media, online gaming, and e-mail or chat applications
· complex application sites with high traffic and secure information such as ecommerce, database, and multimedia sites.
· enterprise-level web sites
· Web sites which may have content restrictions if hosted elsewhere (e.g. adult targeted sites.)
How to decide:
Overall, the cost, security of data and equipment, bandwidth availability, the knowledge and integrity of the web-hosting provider, uptime, hardware maintenance, and any technical support offered by the dedicated web host are important deciding factors. Although your specific dedicated web hosting needs may be unique in a few ways, generally, one can make a decision on a dedicated web server provider by considering the following things:
Data Transfer Rates: Data transfer will need to be determined based on the amount of information that will be downloaded, as well as the type of content a site will be sharing (general text vs. high resolution graphics and multimedia). A dedicated web host will generally have various packages that will allow one to choose the data transfer level, normally measured in “gigabytes per month”. Higher levels of data transfer rates normally mean more cost, so utilization of the first few months to correlate data transfer rates and traffic patterns is key.
Platforms: The two most common systems available are Windows based servers versus some flavor of UNIX (Linux and Solaris). Windows is historically more expensive, but is generally regarded as more user-friendly, especially with the ubiquitous presence of Windows-based pc’s and administrators. Linux, on the other hand, is less expensive to install, but harder to maintain, as a steeper learning curve exists for those unfamiliar with it. Therefore, the operating system installed on a dedicated web server should depend on a couple of factors.
First, the platform should be conducive to the coding in which the website and necessary applications are developed. Next, since administration of the dedicated server will be done by the subscriber, the necessary skill base to support the platform must be in place. Commands and administration techniques are definitely platform-specific.
Monitoring: Dedicated server monitoring works to prevent service interruptions. The web host will provide a service that can, at a pre-set frequency, check a website to see downtime.
Automation: Although dedicated web servers may require a greater degree of skill, certain dedicated web hosting companies may offer software that will automate common procedures, thus lessening the high level knowledge necessary to maintain servers and implement new services.
Data Backup: Some dedicated web hosting providers assist the web hosting subscriber with data backups. Finding a dedicated server provider who will assist in this process could alleviate the hassle of doing it yourself and can allow one to devote time to other things.
Scalability: Dedicated web hosting providers should be able to account for major growth. Progressive expansion can be accounted for by asking a web host if modules of extra space, bandwidth, or better yet, larger packages can be purchased to allow easy transition to better hardware and software.
Service Level Agreements: More dedicated web hosts are publishing their SLA’s, which thoroughly documents what they will do in exchange for what the customer is responsible for. For instance, some dedicated server hosts are offering features such as: 100% uptime guarantees, unlimited live answer technical phone-based support, free upgrades of patches, hot-fixes, personal Dedicated Sales account managers, maintenance staff with spare parts for all server configurations, and more. A full understanding of the commitment that a dedicated web host is offering will help in a decision to utilize that service.
Free Web Hosting - Why Might It Be A Bad Idea
And as for free web hosting there are plenty of places to get it from. As spread as they are, if you are not a stranger to the whole Internet experience, you might even have a web site hosted for free.
Are you satisfied with your provider? Is it everything you wanted? Probably not. Anyway it is true that is comes with no cost and no other aggravations… or are there any?
Free web hosting cost no money but what can you expect from one?
Your web site will be turned into an advertising machine that works for the free web host. Expect, banners, pop up windows, frames. They will all mess the look of your web site in terms of design and accessibility for your visitors that might be literally flooded with popups almost after every click-through
You can't make advertising revenue of your web site, as most free web hosts don't allow it. This is not such a big issue when you are maintaining a personal web site, but the cutting-off advertising revenues can mean significant losses for a business. For this last case, only a paid web hosting solution might be the right answer.
Very little space for your web pages. With free web hosting provider offering 5 to 15 MB of disk space, your site's expansion will severely restricted. Growing your web site above the offered quota would result in transferring to a paid plan offered by the same hosting provider or finding a different paid web-hosting provider. In both cases you end paying for your hosting and you might loose traffic to your web site due to changing hosts.
No online store can go without secure server to enable secure online credit card processing. The great majority of free hosts don't support secure web servers. Customers fearing fraud and concerned about their personal information will make it impossible, at least very hard for an online store to survive on a free host. And anyway, have you ever heard of a successful online store hosted by a free web host? None will hear from yours either.
The uptime of your web site will be like the weather forecast. Hope for good, but prepare for the worse. Downtime through free web hosts is unfortunately very common. As web hosts generate their revenues from advertising, they don't feel very much compelled to care for the web site of a subscriber who doesn't pay them anyway.
To whom will you turn when experiencing the above mentioned downtime or other technical problem with your web site? Free web hosts usually have a limited budget and don't afford to hire large customer support teams, if any. You will find yourself alone, staring at the FAQ page.
Your domain name will be measured in feet and will tell nothing or very little of your business. This obviously results in low traffic scores, as your visitors won't be able to remember your URL. Can you rely only on search engines, linked sites and people bookmarking your web site? If yes, at least consider the fact that in the age when companies try to create a personalized image, your web site will be condemned to be just another subdomain of your free host.
Will your customers trust a business hosted by a free web host? What credibility will your web site inspire? Not a very high one.
The above list is really rather long, but as surprisingly as it might be, it is far from being complete. Other additions to it could be that free web hosts not always offer FTP access to your web site file, or you only have one e-mail address to work with and probably looks like mysite@anotherfreeserver.com.
Yes, paid web hosting requires money, but the prices are lower than they used
to be, and the advantages are rather impressive.
Just turn all the above you can't… or you have to do without… list around. You are searching for a solution to host your business or even a professional personal web site, don't look for it at a free web host.
Linux vs. Windows web Hosting, does it make a difference?
Microsoft developed and owns the Windows operating system. Linux is open source and generally free. This means it can often be more expensive to set up and run a Windows server. However, this fact doesn't really affect you unless you are actually setting up a server for yourself and if you're reading this article then I'm guessing that it's safe to assume you're not. This article is going to offer information for those trying to decide which hosting company to go with. The cost involved in running a server does not affect the cost of a web-hosting package as much as you may think. Despite the general opinion that Windows servers are more expensive to run, buying a Windows hosting package can often turn out to be just as cheap or even cheaper than an equivalent Linux hosting package.
Some people naturally assume that because their PC runs Windows they need to buy a Windows hosting package. This isn't true. Access to your web account will most likely be through FTP or a control panel and both servers support these methods. The main difference is that some of the FTP commands are slightly different between Linux and Windows and some FTP programs will be designed with one or the other in mind. This means you may occasionally find that when you try and get your FTP program to do something it returns an error message, but it won't happen very often.
Your choice of server platforms should be dictated by the use to which you intend to put it. The majority of web features run fine on both platforms including PHP, mySQL, POP3 etc. If you intend to create your site using ASP, FrontPage, the .NET environment, Windows Streaming Media, Access, MSSQL, or any of the other Microsoft proprietary technologies then you probably need to use a Windows host. There is limited support for a number of these technologies in Linux, but they can be expensive and are usually lacking in features. It is probably worth considering the fact that if you use server specific technologies and then change hosts you'll have a much harder time of it than if you use technologies that can be run on any system. Having it run generic technologies removes the need to focus on specifics and allows you to focus on the quality of service itself.
The reliability and stability of the different platforms have been the topic of many long arguments. The main reason that Windows is seen as being insecure is that it is the most widely used operating system for home PC's. People spend more time looking for flaws in the most common system. With Linux being the most common server type, it has a surprising number of successful hack attempts made on it. In the end the security of both platforms comes down to the competency of the system administrators. If you are security minded then you'll do better to make sure that the hosting company is reputable and highly skilled than to worry about the server they use.
In terms of performance there's not a huge difference between the two servers. Linux reportedly performs faster because Windows (as usual) attempts to offer an 'all in one' package instead of the extendable Linux implementation. You'll generally not notice a difference but if performance is of utmost importance to you then maybe this will influence your decision.
I've come to the conclusion that unless you are specifically using features that are unique to one platform or another your time will be much better spent looking for a really good quality host than a really good quality server. Developers are constantly improving both Linux and Windows so they should be fairly close in terms of features, security, and reliability for a long time. It's the people implementing them that you should be basing your decision on.
What Type of Web Hosting is Best for You?
Are you confused with all of the different types of web hosting? Do you know which type is best for you? This guide will try and help you to find out which type of web hosting best suits your needs and budget.
First of all, here are the different terms that will be discussed:
Shared hosting
Reseller hosting
VPS (virtual private server)
Dedicated server
Colocation
What is shared hosting?
Shared hosting is the most common type of budget web hosting. You are hosted on a server with different websites, that you share the server with. One abusive site can slow down the whole server, and on an unsecured server, a malicious user can gain access to your files. The number of sites hosted on a server depends on the web host, and the size of the plans. Users on shared servers often experience slow speeds, due to overselling. Many shared server web hosts oversell their servers. Overselling is assuming that most users will not use up all of their resources, so they put more users on a server than it could hold if every user used up all of their alloted resources. This isn't too big of an issue if web hosts know what they're doing, and oversell responsibly. Shared hosting can start very cheap, as low as a couple dollars per month, but I suggest going with something a little more costly.
What is reseller hosting? Reseller hosting is very similar to shared hosting. Reseller hosting takes place on a shared server. The difference between shared and reseller hosting is that with a reseller account, you can create shared hosting accounts. Depending on the host, you can create an unlimited number of shared users, but of course you cannot use more space and bandwidth than you are alloted. With reseller hosting, you can start your own web hosting business, give hosting away to friends, or make many accounts for yourself. Overselling can still be an issue with reseller hosting, because you still share the server with other resellers and shared hosting users. Reseller hosting usually costs a little more than shared hosting, starting at around $15-20.
What is a VPS?
A VPS is a virtual private server. Also known sometimes as a VDS, or virtual dedicated server. A VPS is very similar to a dedicated server, except that you are still sharing the server with other users. However, with a VPS, you are in an isolated environment. Each VPS user has its own partition of the server, and therefore an abusive user does not effect other users on the VPS. You get root access to the server, and can install your own software. You also have the ability to create reseller accounts. With a VPS, you can do everything that shared and reseller hosting users can, as well as complete control over your slice of the server. VPS costs more than shared and reseller hosting, with usually starting around $40 a month. I can recommend PowerVPS.com with firsthand experience, I am very happy with them. Their lowest price for a cPanel VPS is $44.50 a month with 10GB storage and 150GB bandwidth. I also recommend (without firsthand experience) LiquidWeb.com, which starts at $60/month with 20GB storage and 200GB bandwidth.
What is a dedicated server?
A dedicated server is very similar to a VPS, except that you get the full server. You get full root access and complete control over it. With a dedicated server, however, comes a lot of responsibility. You need to make sure that the server is fully secure. A managed server means that the company you are getting the dedicated server from will manage it for you, but the amount of management that you receive depends on the company. If you are interested in a managed server, you should ask the host ahead of time about the amount of management that they will provide. You can also outsource the management. There are numerous companies out there that you can outsource the management to. The one I've seen with the lowest price that has good reviews is FastServerManagement.com, which is priced at $29.99 a month for full management. I've also read some good things about Rack911.com, but they cost more. You can always manage it yourself, but if using a Linux server you will need a lot of Linux experience, or with a Windows server there are a lot of security flaws that need to be fixed. If managing it yourself, I recommend getting a security scan on your server done to ensure that it is fully secured. For the hosting provider, I recommend ThePlanet.com, a very large hosting company which owns 2 datacenters in Texas. They offer servers with a minimum amount of management starting at $199.99 a month (or sometimes more, when they're not on sale). They also have a cheaper line of servers, starting at $99/month, at ServerMatrix.com. You may also want to look at Ev1Servers.Net, which starts at $99 a month, or LayeredTech.com, which starts at $60/month. You could always also do a Google search for "dedicated servers" and get lots of results.
What is colocation?
I won't go to much into depth here, because I have no experience with colocation. With colocation, you own a server and you pay a datacenter to hold it for you. They will provide the space in the datacenter, bandwidth, IP addresses, etc. Some hosting companies that offer colocation provide on-site staff, but others will require you to have your own staff.
This wraps up my summary of the different types of web hosting. I didn't recommend any shared or reseller providers because there are so many out there. I recommend going to WebHostingTalk.com to read reviews about different web hosting companies. I didn't recommend any colocation providers because I have no experience with any. I hope that I did a good job explaining all of this.
India Web Hosting
Many hosts have an unexceptional amount of downtime (the hours your web site is offline) So you need a robust, reliable, always online hosting package, that wont break the bank.
Webhost18.com has tailored our hosting plans to suit the most common requirements.
Please browse the following plans to see which best suits your web site requirements.
Purchase 12 months Business 1GB for ONLY Rs.1500/- year. (Saving of over 15%)
Business 1GB + Free Domain Name (.com, .net, .org, .in, .co.in)
Perfect for an initial small web site presence, or a personal website.
A very simple, affordable web hosting option.
MONTHLY FEE Rs.125/-
Enquire about Business 1GB Hosting today.
The Ideal Business web site Hosting Plan.
Everything your business needs to run smoothly on the web. Large amount of mailboxes, webmail, secure capabilities (e commerce) all scripting functionality and more...
MONTHLY FEE Rs.500
sales@webhost18.com